30 Jan « Empowering Social Entrepreneurs for Innovation and for a sustainable civil society » with Yannick Le Guern
Article of Laura Johnson – Expert on Social Entrepreneurship and Innovation.
Social Entrepreneurship// Innovation// Europe// Policy Making// Citizenship// Community Leader//
Today, a culture of entrepreneurship that encourages and supports the five skills -questioning, observing, networking, experimenting and associative thinking -is increasingly powerful.
Unfortunately, a natural pattern in the evolution of the French enterprises makes it very difficult for established companies to do this. In the earliest stages of any new business, the most important thing is to come up with a product or service that people will pay for; and this is the stage when the five discovery skills are so important.
Going forward, ‘entrepreneurial management techniques’ will be increasingly important to business success. One of innovative entrepreneurs, who launched ventures that offer a unique value proposition is Yannick Le Guern.