Monica has pioneered the terms ‘cultural intellectual property law’ and ‘traditional identity design’ within Romanian and international academia and has defined the “benefit sharing business model” for collaborations between the fashion and product design industry and traditional creative communities.

The initiative Is designed  to  be a  worldwide  movement  supporting  the  recognition  of  cultural  IP  rights  for craftsmen and  women who are keepers and transmitters of traditional manufacturing techniques, traditional cultural expressions and expressions of folklore, moreover it supports cultural sustainability and fashion as a form of education and promotion of cultural heritage.