Today, the pandemic has resulted in tragic loss of life, disproportionately impacting the poor and those with underlying health conditions, and devastating lives and livelihoods.

Through these challenging times, we have all been inspired by a new definition of the term “essential” — a realization that material things may not be critical, but people are.

Essential workers are our everyday heroes and deserve to be recognized and celebrated, now more than ever.
They need urgent as well as long-term support. These frontline workers are standing up for us today. We need to stand up for them !

Please read and download our WE ARE ONE Campaign report here : https://b1-akt.com/FR/wp-content/uploads/2020/10/WE-ARE-ONE-Campaign-2020-B1-AKT.pdf

The campaign was a B1-AKT, non-profit, project runed by B1-AKT’s team and volunteers. Messages of THANKS and support are being used across social media channels to show appreciation for frontline healthcare workers.

The uplifting messages are part of the #WeAreOne campaign/ heroes behind the mask, which aimed to give the public the chance to thank people working on the coalface of the Covid-19 outbreak.

“Like everyone else, we have been blown away by the dedication and selflessness of those who are battling at the frontline to help us through the Covid-19 outbreak. We wanted to use our assets and skill set so we can all admiration for them.

The bravery of those on the frontline has offered us all a glimpse of the light at the end of the tunnel. The #Weareone campaign aims to shine a little of that light right back and thank them all”.